Friday, October 4, 2024

At AckerWorx, we believe in the values of fairness, equality, and professionalism across everything we do. These principles shape how we work with clients, interact with employees, and develop our services. Today, I’d like to share some thoughts on an important topic: how we handle pricing, discounts, and maintaining equal treatment for everyone, regardless of location or background.

No Special Discounts for Everyone – Here’s Why

One of the questions we often get is whether AckerWorx offers discounts based on Purchasing Power Parity (PPP), particularly for services such as marketing and advertising campaigns. While we strive to provide competitive pricing for our clients, the reality is that not all services are eligible for PPP-based discounts or other concessions.

For example, the marketing and ad campaign packages we offer are priced to reflect the value they provide. These packages typically range between £999 and £1200 per month, a price that covers not just the work involved, but also the expertise and strategic insights that come with it. We believe in maintaining transparency and fairness in pricing for all our clients, regardless of where they are located.

Balancing Business with Compassion

That said, we do recognize that different regions of the world have different economic realities. This is particularly true for businesses operating in countries like the Philippines, where local budgets may not align with typical UK or Western pricing structures. As a result, there are times when we exercise discretion and make decisions that reflect both our business goals and our commitment to social responsibility.

In certain cases, particularly when working with clients from lower-income regions, we may consider classifying some services as charitable donations. This allows us to provide assistance without compromising the quality or value of our work. However, this is done on a case-by-case basis, with careful consideration of the specific circumstances and the impact it may have on both parties.

Promoting Equal Opportunities

Recently, AckerWorx has taken steps to ensure that we are providing equal opportunities to a global workforce by hiring staff members from the Philippines. During the hiring process, we encountered some cultural differences that highlighted the importance of mutual respect across all levels of an organization. In some cases, applicants expected a hierarchical level of respect that our culture has moved beyond over the years.

This stems from a dynamic seen in many industries where mistakes arise because individuals in lower ranks hesitate to speak up when they notice an issue. A well-known example is in aviation, where tragic accidents occurred because a first officer identified a problem but didn’t feel comfortable correcting the captain due to his seniority and experience.

At AckerWorx, we do not tolerate this kind of behavior. We believe that every team member, regardless of their rank or experience, has a responsibility to voice concerns and collaborate as equals. Any lead member of staff who disregards this and behaves in a way that undermines our core values will face disciplinary action or dismissal. We expect all our employees to fully understand and embrace our ethos before accepting a role with us.

Equality in the Workplace and Beyond

One of the core tenets of AckerWorx is our unwavering commitment to equality, not only for our clients but also for our team. We take pride in fostering an environment where everyone is treated with respect and dignity, regardless of their position, nationality, or background. This extends to how we work with clients from different regions, ensuring that we maintain professionalism and mutual respect at all times.

Unfortunately, there are times when cultural expectations can create misunderstandings. For instance, in some situations, there may be an expectation of preferential treatment based on rank, status, or nationality. However, at AckerWorx, we believe in maintaining a level playing field for everyone. It’s important to emphasize that no one is treated like royalty, and no one is considered lesser. We all work as equals, with mutual respect guiding our actions and decisions.

Our Ethical Commitment

At the heart of our company is an ethical commitment to ensure that our services and relationships are rooted in fairness and professionalism. We are dedicated to treating every client and every employee with the same level of respect, regardless of their location or status. This commitment is a cornerstone of our business, helping us foster long-term relationships based on trust and equality.

In conclusion, AckerWorx takes pride in upholding the values of fairness, respect, and equality in everything we do. While we may not offer Purchasing Power Parity (PPP) discounts to all clients, we carefully consider the needs of each individual and region, ensuring that our approach remains both ethical and socially responsible. And as always, we remain committed to treating all our employees and clients with the same respect, without ever asserting rank or superiority.

If you have any questions about our services or how we can support your business, feel free to reach out. We’re here to help, always with fairness and respect in mind.


At AckerWorx, we believe that business can be a force for good, and we are committed to ethical practices in every aspect of our operations. Thank you for trusting us with your business needs.


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